This is an open blog post to the advertising executives in charge of the latest Reebok Easy Tone adverts.
Dudes … because you are all obviously men … you failed to reach me with your latest message.
Next time, please know your target audience.
It’s not men.
It’s women.
And, quite frankly some woman’s arse cheeks poking out of her short shorts will not make me run out and buy your toning sneakers.
That is all.
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Tags: easytones, life, opinion, Random, reeboks, sneakers, tennis shoes, Thoughts, toning
I know! This ad does NOT make me want to rush out and buy these shoes. Also, I have to say, I think it’s a lie anyway – these shoes help tone your calves? Puh-lease!
I know. Ridiculous ad and even more ridiculous concept. Once again, a big company tries to profiteer out of people’s insecurities and vain hope that there is a magic bullet. There isn’t.
Oh for goodness sake, I despair. When will they get it?
But if I buy those shoes – my bum will look fantastic and I’ll be able to wear those shorts! Must get a pair
wouldn’t it be great if buying and wearing those shoes MADE out booties look like that?? (sigh) my 18 year old bootie, I miss you so!
So, where can I pick up a pair of those? Russia?
Oh I agree completely. Very well said!
Here, here! Just in case they don’t think enough people have the same opinion as you…
I am actively disliking Reebok and will more than likely not purchase any Reebok product. I mean really, REALLY what the hell where they thinking?!?! Every time I see the advert I just get more disgusted with them. If they wanted to make an impact and have people remember the advert they have succeeded. If they wanted women to run out and purchase the trainers they have missed the mark. Unless they want men to purchase Reebok product and not women and this is some sort of reverse psychology. Either way they suck and I’ll take my business elsewhere.
I assume they hope the men watching will buy their loved ones a pair of these Wondertrainers? Great ad but sooo badly targeted.
It’s the most ridiculous ad I think I’ve
Ever seen. The girls are no more than
20 yrs old and as I’m 40 and have flab
Bursting at the seams, my stupid idea to
Buy a pair (which I did) was indeed
Very naïve. What a total con.
CJ xx
To be fair I have a pair of MBTs and you can really feel those working your calves when you walk – wearing them is a bit like walking through sand.
But how does working your calves make your bum look better? That’s the bit I don’t get!